
A brand new report from the Kaiser Family Foundation reveals fascinating trends in the daily lives of youth.
Lots of elementary school children are engaged with media in formats that just 5 years ago they would not have had access to. For instance, among youth ages 8-10, 2/3 own an Ipod or MPs player, and 1/3 own a cell phone. 1 out of 6 owns a laptop computer. While this age groups only talks for about 10 minutes per day on their cell, pre-teens age 11-14 talk daily for 36 min, but spend 1 hr 13 minutes texting daily.
This study also looked at daily media use, which includes TV (in any form), music, computers, video games. It turns out that the youngest cohort, ages 8-10, spent 5.5 hours engaged with any/all of this media. BUT this engagement jumps to a whopping 8+ hours among 11-14 year olds! The sheer number of hours makes me wonder when they have time for school, meals, clubs, sports, etc??? High school students report about 8 hours daily.
Of course, multi-tasking is their life. Youth watch TV (maybe on a computer, maybe on a handheld device) while they text, post online, etc. One-third of all schoolage youth report they usually do their homework while engaged with other media (music, game, texting, etc.). 1 out of 5 says they always do homework as a solo activity, without media engagement.
Who’s paying attention? More parents are.
About 3 in 10 young people say their parents set rules about how much time they can spend watching TV (28%) or playing video games (30%), and 36% say the same about using the computer.
When parents do set limits, children spend less time with media
Youth with any media rules consume nearly 3 hours less media per day (2:52) than those with no parental rules. Once again it shows: parents matter. What can youth do in those additional 3 hours? Play outside, sports, engage in games like cards or board games, join a volunteer group, take music lessons…….
We have the power to command media, literally at our fingertiips. For adults, that power is learned in stages. For children, that power is almost taken for granted as a normal part of life. But as their world transforms, we parents need to keep actively monitoring and making decisions about how the power is used, when it’s used.
Parent power–still relevant in 2010.
Download this report at: http://www.kff.org/entmedia/8010.cfm